Cameron Dieterich
Cameron Dieterich
REI is extremely generous when it comes to giving back to the community. So during the annual Season of Stoke Holiday campaign, we decided to let the customers join in on the fun.
A contest was developed to reward the people who do great things for the outdoor community. Customers could submit nominations through in-store interactive kiosks and online using the hashtag #GiveStoke. Winners received a $2,500 gift card.