Sam's Club Holiday Décor

And what better way to shop for the latest in Holiday Décor trends than at your local Sam’s Club?

The products speak for themselves, but the key to moving product off the floor isn’t just snazzy merchandising, it’s also eye-catching imagery. Whether it’s a beautiful full-color box label, an attractive store sign featuring items that coordinate, or an interactive digital experience, the photography needs to “wow” the Member.

In prior years, photography took place on location at an expansive private home. The challenge was that this location felt dated and too traditional.

Fortunately, Sam’s hired a talented Creative Director of Private Brands who saw the value in shooting in-studio. Thus began a collaborative and meticulously-planned shoot where we designed and built new modern sets that communicated elegance and class.